The fourth industrial revolution has produced several new fields of research, yet the areas of management and business are lagging behind. The aim of the present paper is to show connections and common thoughts within various literature areas, identify the main theoretical influxes into the field, and make informed suggestions for its future development. The analysis is conducted through the use of bibliometric methods, specifically co-citation analysis (Small, 1973) and bibliographic coupling (Kessler, 1963). Co-citation is defined as the frequency with which two units are cited together while bibliographic coupling uses the number of references shared by two documents as a measure of the similarity between them (Zupic & Čater, 2015). This enables us to identify relevant clusters that will show which scientific areas are most commonly connected with our chosen keywords. Furthermore, we will elaborate the advantages, disadvantages, effects and possible implications of the new robotization era processes on companies' business model transformation and changes in organizational structures, with an emphasis on the strategy of firms and the management behind it.