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Amigurumi M's Crochet's business is a craft category in the creative industry. Strength M's Crochet is divided into 3 competencies, core competencies, and resources, while threats emerge from old competitors and products are easy to replicate. The value o• ered M's Crochet is to sell quality amigurumi, timely delivery and products can be tailored to the wishes of consumers. The target market of M's Crochet is upper middle class society, aged 3 + years, and has an artistic soul. To maintain customer relationships, M's Crochet uses social media (Line, Instagram, Tokopedia, Website, and Email) for product promotion. M's Crochet sales growth increaset 3.1 percent per year assumed to be equal to the growth of the creative industri. Based on the • nancial feasibility calculation, the NPV earned amounted to Rp4.113.019.207.00 indicating that M's Crochet business is feasible to run. Payback period of initial investment for 3.5 months.

The purpose of this research is to analysis how business model canvas can be applied to photography business, and to know its financial feasibility, especially from the point of view Net Present Value (NPV) and Payback Period." TAP Studio" is the name of anew photography business, that is a house production, producing video and photography., with total investment amounting to Rp. 150.000.000. The research was conducted in June 2017 -December2017 using data collection techniques such as observation, interviews, and secondary research. It can be concluded that Canvas Business Model can be applied to a photography industry, and its financial feasibility, especially in term of Net Present Value is feasible, because its NPV is positive IDR 491.199.909. Furthermore, the Payback Period is 2 years and 8 months.

Tujuan penelitian – This analysis aims to know the market opportunity, and what marketing strategy to be applied which has impact on enhancing sales, profitability and financial feasibility of this new business.Metode Penelitian - The data used in this analysis is the projection data which is based on market prices this moment, and the price projected for the next five (5) years. Method used in determining market opportunity, and sales projection is opinion method both from the owners it self and the marketer, and methods of experiment and market survey. Methods used in determining the financial feasibility are Prsent Value (NPV), Profitability Index (PI), Payback Period, and Average Rate of Return (ARR). In enhancing sales, profitability and financial feasibility of this new business it must be supported by an oppropriate marketing strategy (Prduct, Price, Distribution and Promotion strategies).Temuan - The result of market opportunity analysis supported by an appropriate marketing strategy shows that this busniness is feasible. Potensial market/consummers at the first year (2018) is  4.800, and it will increase to 11.520 in 2022, with an average growth of 25% per year. In according to the potential market above, the revenue form sales in 2018 is projected Rp 312.000.000, and it will increase to Rp 864.000.000 in 2022, with an average growth of 29% per year. In line with the above sales, as shown in Pro Forma  Income Statement, this business is gaining net profit Rp 48.450.680 in 2018, and it will increase to Rp 451.266.023 in 2022, with an average growth of 76.6% per year. Using the investment criterions such as Net Present Value, Paybak Period,  Profitability Index, and Average Rate of Return to measure its financial feasibility, this business is feasible. The NPV is positive, and PI  > 1,  ARR is 391.1% (3.91), while the Payaback Period is only  1 year and 0. 2 month.Keterbatasan penelitian - The limitation of this analysis is that it focus on a case, and future projection may be affected by future changes in external factors.Kata Kunci: Market Opportunities, marketing strategy and Financial Feasibility (NPV, PI, Payback Period, and ARR)

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