One must be careful not to overstate the importance of the Marikana massacre and events discussed in this book, as the lessons and memories of them infuse the ongoing protests at South African university campuses with protesting students demanding free, quality, decolonised education. This book not only tells the stories of the how and the why of the platinum belt strikes that started in 2012, and the associated responses by the police, government and mining companies that culminated in the Marikana Massacre. It also serves as a guide to others involved in these labour struggles by explaining protest tactics and positions taken, victories won and ongoing battles still being fought. It gives life to

Lesbian and gay-themed advertising hold great potential for marketers and brands, yet an understanding of how these advertisements influence heterosexual consumers is still a question of debate. This study examined the developmental factors and traditional culture of consumers, which are critical in understanding tolerance of homosexuality. It further examined the impact of tolerance of homosexuality on attitudes toward lesbian and gay-themed advertisements and brands. Primary data were collected through an electronic self-administered questionnaire, and 690 responses from heterosexual consumers were recorded. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that heterosexual consumers with a high tolerance toward homosexuality have more positive attitudes toward lesbian and gay-themed adverts and brands. In addition, advertisement themes (gay vs. lesbian) had no significant effect on consumer attitudes toward the advertisement as well as toward the brand. These findings provide guidelines for future research and implications for advertisers who intend to address consumers of various sexual orientations.