This study examines the characteristics ofworker identification with two targets at the same time: the workers'se~-managing team and the larger organization that created the teams. We administered the Organizational Ident9cation Questionnaire in such a way as to tap levels of identgcation with each target and used the results of an ethnographic study of the subjects to enhance our analysis. Our data suggest that workers identijed more strongly with their team than with their company, particularly in terms of loyalty. In addition, long-term workers reported more identification with both their team and company than did short-term v k e r s . The results support the assertion that a concertive (or team-based) system of control is more p o w M l , even if less obtrusive, than its bureaucratic predecessor.
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