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Abstract-The relationship between the government and the media is mainly to promote its policy philosophy and objectives and to make the policy can be implemented smoothly. In today's information age, the government must contact with the media and other organizations to understand that the media is a journalism business. It is shouldering the mission of disseminating news and culture to shape the socialization of politics. It is a tool for social education. It supervises the normal development of democratic and legal society and maintains good customs and social atmosphere. It also has the power of public opinion sanctions what are collectively referred to as the social responsibility of journalism. In view of this, the government must contact and operate with various media (including nongovernmental organizations) to communicate and persuade policy initiatives that have good law and good intentions through traditional or online media channels. The interaction between them must be closely linked. At the same time, the government must make good use of opinion leaders, non-governmental organizations and other forces to jointly participate in monitoring public opinion and guide the correct direction of public opinion. The government should also promote relevant policies and programs through relevant charity activities to influence the public's point of view and then make them support government policies with actual actions.