With the development of information technology, the application of a new generation of information technologies, such as big data, Internet Plus, and artificial intelligence, in the sports field is an emerging, novel trend. This paper examined the relevant research results and literature on physical education, computer science, pedagogy, management, and other disciplines, then used a self-made questionnaire to investigate the physical health status of Chinese college students. The big data were subsequently analyzed, which provided a scientific basis for the construction of an intelligent governance system for college students' physical health. Intelligent devices may be used to obtain big data resources, master the physical sports development and psychological status of college students, and push personalized sports prescriptions to solve the problems existing in college students' physical health. Research shows that there are four reasons for the continuous decline in Chinese college students' physical health levels. These are students' lack of positive exercise consciousness and healthy sports values (85.43%), a weak family sports concept and lack of physical exercise habits (62.76%), poor implementation of school sports policies (55.35%), and people's distorted sports value orientation (42.27%). Through the connecting effect of data, we can bring together the positive role of the government, school, society, family, and students so as to create an interlinked impact to promote students' physical health. The problems of insufficient platform utilization, lack of teaching resources, lagging research, and insufficient combination with big data in the intelligent governance of physical health of Chinese college students can be solved by building an intelligent governance system of physical health. Such a system would be composed of school infrastructure, data resources and technology processing, and intelligent service applications. Among these, school infrastructure refers to the material foundation and technical support. The material foundation includes perceptions, storage, computing, networks, and other equipment, and the technical support includes cloud computing, mobile Internet, the Internet of Things, artificial intelligence, and deep learning. Data resources refer to smart data, such as stadium data, physical health management data, and students' sports behavior data, which are mined from data resources such as students' physical development, physical health, and sports through big data technology and intelligent wearable devices. Intelligent managers provide efficient, intelligent, accurate, and personalized intelligent sports services for college students through data resource value mining, venue space-time optimization, health knowledge discovery, sports prescription pushes, etc. Finally, we put forward the development strategy for further deepening and improving the big data-driven intelligent governance system for college students' physical health. The intelligent governance system of physical health driven by big data and its development strategy can not only accurately guide and improve the physical health level of college students but also realize integrated teaching inside and outside physical education classes.

Information technology not only has a revolutionary influence on the development of physical education, but also plays a strategic role in the development of physical education. Based on the current situation and significance of sports informatization development in colleges and universities in China, the author makes an in-depth analysis of informatization innovation of sports teaching and research, optimization and management of sports training, physical fitness monitoring and evaluation, cloud platform construction of extracurricular sports activities and competitions, scientific material selection and talent cultivation of young athletes, and intelligent management of campus competitions. From the aspects of the development goal of college sports informatization, the establishment of information platform, the building of characteristic team, the utilization ability of sports teachers’ information and the utilization of information achievements, this paper puts forward the implementation path of college sports informatization construction, aim to provide theoretical support and practical guidance for college sports informatization construction and development in China.