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With the rapid development of China's economy, the number of private equity investment funds has increased greatly in recent years. Equity investment funds help to accelerate the growth of enterprises. However, due to the low entry threshold of equity investment funds, the financial accounting knowledge of a large number of equity investors is not highly pro fessional. This paper expounds the difference between financial accounting thinking and equity investment thinking and analyzes the importance of financial accounting knowledge to equity investment business. Finally, this paper analyzes several equity investment cases and illustrates the application of financial accounting knowledge and thinking mode in equity investment business.