The significant increase of population, especially in Indonesia, has an impact on consumption per capita. This phenomenon causes a domino effect on the environment quality. Concern and awareness of consumers towards the environment is important, one alternative that can be done to protect the environment is to use environmentally friendly (eco-friendly) product. Eco-friendly products are currently marked with an eco-label affixed to a product, which indicates that a product is produced with due regard to the principles of environmental sustainability. This study aimed to identify and analysed implementation of eco-label certification on eco-friendly products in Indonesia. This research is based on a literature study of the current implementation of eco-label certification on eco-friendly products. Furthermore, the results showed that various types of eco-label certification have been developed for eco-friendly products in Indonesia. The implementation of eco-label certification has been carried out on several products; generally eco-label certification uses the 14000 series standard as a reference in conducting certification. Eco-label certification is expected to support the goals of the Government of Indonesia in sustainable development. In addition, the trend of demand for eco-friendly products by global consumers will certainly provide competitiveness for Indonesian products while still paying attention to environmental sustainability.