This study aims to determine the farming management system, to analyse the income, feasibility, and development strategy of strawberry farming in Dolat Rayat District, Karo Regency. The analysis method used is the descriptive method, income analysis, feasibility analysis, and SWOT analysis. The results showed that the strawberry farming management system in the study area was not as recommended. The income of the strawberry farmer is IDR. 74,255,470 / Hectare /Year. Analysis results R/C Ratio is 2.296 > 1 so the strawberry farming is feasible to continue. Development strategies that can be applied to strawberry farming are increasing the availability of land and agro-climate, utilizing available labour and production inputs to increase production so that demand for strawberries increases and the market for strawberries widens then conducts training from the government and looks for support institutions for strawberry farming to increase experience and mastery of technology that can increase production results.

This study aims to analyse the factors affecting strawberry farming in Dolat Rayat District. The analytical method used in finishing the study is the multiple linear regression model through the Cobb Douglas production function. The variables used in this study were land area, use of seedlings, use of NPK fertilizer, total labours and use of Joker pesticide. The results obtained indicate that land area, use of seedlings, use of NPK fertilizer, total labours and use of Joker pesticide together have a significant effect on strawberry production with a coefficient of determination of 0.699. Partially, land area, labours and the use of Joker pesticide did significantly influence the strawberry production. Meanwhile, the use of seedlings and the use of NPK fertilizer did not significantly affect the strawberry production.