Fourteen cationic multipolar amphiphiles have been synthesized with pyridinium or trimethylammonium head groups. The hydrophobic cores are planar ring systems (benzene or triphenylene) to which two, three, four, or six decylene or undecylene alkyl chains are attached by ester linkages. The hydrophilic head groups are bound to the outer ends of the alkyl chains.The aggregation of the molecules in water into micelles and lyotropic liquid crystals has been studied. Hexagonal phases are preferred to lamellar phases by these amphiphiles and in more dilute solutions some of these muhipolar amphiphiles form cylindrical micelles.