Kazakhstan is a multinational country where the cultural customs and traditions of its people are successfully coexisting. Having rich cultural, historical, and natural resources, Kazakhstan faces the task of developing a modern tourism industry capable of attracting domestic and foreign tourists. Tourism is one of the most profitable sectors of the world economy and generates the creation of new highly profitable jobs. The article focuses on the development of ethno-tourism, as this type of tourism allows tourists to get acquainted with their own culture and the national color of other peoples, strengthen tolerant and interethnic relations.Since the tourist product consists of tangible and intangible components, there is not enough scientific information on the study of the development of innovations in this area, including theoretical gap in the field of innovative development of ethnotourism. This study is aimed to research innovative development of ethno-tourism in Ulytau region. In this article, were used some research methods as comparisons and SWOT analysis, statistical analysis and etc. Ulytau is a newly formed region of Kazakhstan, the innovative development of which is relevant. Possessing a rich variety of cultural, historical, and natural resources, Ulytau has a big chance to become a popular tourist destination for both domestic and foreign ethno-tourists. Analyzing the development of ethno-tourism in Ulytau, it was observed that there is no well-prepared ethno-tourist product for travelers, furthermore, considered the ways of innovative development of ethno-tourism in the region.

The relevance of this study is due to the fact that at present ethno-tourism is one of the most promising and popular areas in the world tourism market. The main purpose of study is to review and compare tourism development theories in terms of the main drivers of ethnо-tourism development. This article examines the theory of the ethnо-tourism concept development, their definitions and distinctive elements, the relationship between this type of tourism and ethnicity and cultural heritage. The authors compared the concept of ethnо-tourism with cultural and ethnоgraphic tourism, then revealed a strong tie between these concepts. In addition, the study examined the primary and secondary importance of cultural tourism and ethnо-tourism for tourists. A systematic literature review was conducted in June 2022 based on two databases - ISI Web of Science and Scopus, the selected results were analyzed according to common characteristics and attributes: geographical location; assessment methods used in the article. According to the analyzed scientific papers, it was revealed that ethno-tourism research is gaining popularity in Asian countries, and comprehensive research methods are widely used. In addition, this study emphasized the need for collaboration of tourists and local residents in organizing ethnо-tourism activities and the benefits from developing ethnо-tourism in the region for representatives of the local community and the regional economy were discussed. The role of ethnо-tourism in the preservation and protection of the cultural heritage of local communities were emphasized. Furthermore, the functions and main resources for the development of ethnо-tourism were analyzed.

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