Making a city a culinary tourism destination is a new innovation of the Surakarta government. In order to realise this goal, the government of Surakarta needs to formulate a strategy based on one of its superior food products. This research aims to determine the strategic factors: Strengths, weaknesses, opportunities and threats affecting small and medium enterprises (SMEs). The main purpose of this research is a formulation of strategies for how tempeh is used to increase culinary tourism in a city. The basic method of research is descriptive-analytical through in-depth interview techniques. Data collection methods use interviews, observations and notes. The main informant is selected purposively based on the mastery of information related to the purpose of the research. Key informants in this study were tempeh entrepreneurs, consumers, suppliers of raw tempeh materials, cooperatives, academics and the Surakarta government. The selection of locations is confirmed purposive according to the purpose of the research, namely the city of Surakarta. Data analysis methods use the synergy of Grand Strategy Matrix, SWOT Matrix and QSPM. The results showed that the commodity tempeh is in quadrant I. There is a need to adopt a right strategy by the Surakarta government to develop tempeh processed products.
This research aims to determine factors that influence the culinary MSMEs intention to use Go-Food in Surakarta using Technology Acceptance Model (TAM) modification. Factors are perceived resources, perceived usefulness, perceived ease of use, attitude towards using, and relative advantage. The basic research method is the descriptive method. The method of location determination is purposive. The method of sample determination is purposive sampling with many samples of 60 respondents. Data collection tools using questionnaires. The data analysis method is Structural Equation Modeling (SEM). Data analysis tools using Partial Least Square (PLS) with SmartPLS 3.0. software. The research results show that perceived resources have a positive effect on perceived usefulness and perceived ease of use, perceived usefulness and perceived ease of use have positive effects on attitude towards using, perceived usefulness and perceived ease of use have positive effects on relative advantage, attitude towards using and relative advantage have positive effects on behavior intention to use Go-Food in Surakarta.Keywords: Culinary MSMEs, Go-Food, Modified Technology Acceptance Model, Structural Equation Modeling
MSMEs play a significant role as one of the elements that encourage the national economy and the Indonesian government highly supports the development of competitive and innovative MSMEs. Making innovation is one of the MSMEs’ efforts to survive during the Covid-19 pandemic because innovation and technology development can generate a creative industry. Technology development can support business activities but MSME players are also challenged with the Covid-19 pandemic today. However, the challenge can turn into an opportunity if they can take the advantage of using technology for online marketing. Competitive MSME players can improve their performance, which can keep their existence and contribute to their business sustainability. This research aims to investigate the factors influencing the sustainability of agribusiness MSMEs in Sukoharjo Regency during the Covid-19 pandemic. This research applied SEM analytical method with SmartPLS 3.0 software. The respondents taking part in this study were 120 agribusiness MSMEs operating in Sukoharjo Regency. The results of the research signify that the factors affecting the sustainability of agribusiness MSMEs in Sukoharjo Regency include the external environment, MSME players’ perception, and infrastructure/technology utilization.
<em>The Covid-19 pandemic has a major impact on various sectors of life, including Small and Mid-size Enterprises (SMEs). The government makes various policies, one of which is the implementation of the New Normal. SMEs must adapt to New Normal conditions. SMEs Werkudoro is one of the SMEs in the Sukoharjo Regency. To face this New Normal condition, SMEs Werkudoro has several problems. The problem is that the packaging label is not marketable, product packaging is not marketable, wrap the packaging with stapler and SMEs are less developed. The method used are socialization, introduction, training and accompaniment. Community service activities are improvement marketable packaging labels, introducing marketable packaging with standing pouches, introducing of plastic sealers, repairing of product banner and business innovation training. Community service activities give knowledge for SMEs and benefits for adaptation in the New Normal condition, so they can survive and can develop.</em>
This research aims to determine of (1) the productivity, income and efficiency of organic white paddy and organic black paddy and (2) the influence of production factors to production the white paddy and organic black paddy. The location of the research in Karangnyar, Central Java.The method of sampling was quota sampling with 30 respondents in each organic paddy, while the technique to collect respondents was conducted by purposive sampling. Data used in the study were primary and secondary data. Method of data analysis used in this research was (1) the analysis of productivity, income and efficiency of farming, (2) Cobb-Douglass and VPM (Varying Parameter Model) to determine the influence of factors to the production of organik white paddy and black paddy.The results of research on the analysis of productivity of organik white paddy were 95,19 kw/ha/season and black paddy with the value of 72,53kw/ha/season. Income of organic white paddy was IDR 18,786,63.72/ha/season and income of organic black paddy with the value of IDR 25,641,526,39/ha/season. The efficiency of organic white paddy was 2,97 and the organic black paddy which was 3,83. The results of the Cobb-Douglas analysis showed the production of organic white paddy different from the organic black paddy. VPM showed that the production factor of land area and labor significantly influenced production in organic white rice and organic black rice farming, while seeds and manure were known to only have significant influence toward production in organic white rice.
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