Resumo:Com base no comportamento do mercado atual e suas tendências, a excelência na gestão do Processo de Desenvolvimento de Produtos (PDP) é um fator cada vez mais determinante nas empresas. No caso de empresas incubadas do setor eletroeletrônico, a inovação tecnológica e o desenvolvimento de novos produtos, dentro de um ambiente de difícil acesso tecnológico como o Brasil, torna a gestão do PDP ainda mais crítica. O objetivo desta pesquisa é apresentar estudos de casos múltiplos que identificam as dificuldades e exploram a maneira como estas empresas realizam a fase de Projeto Conceitual do PDP, já que esta é uma fase determinante para empresas com perfil inovador. Os resultados identificam dificuldades dentro deste escopo como o acesso à tecnologia, dependência de recursos públicos de fomento, elevado grau de insatisfação com fornecedores, além da carência no uso de modelos de referência sobre o PDP.Palavras-chave: Processo de Desenvolvimento de Produtos. Projeto Conceitual. Empresas Incubadas. Empresa de Base Tecnológica.; Produtos Eletroeletrônicos.Abstract: Based on current market behavior and its trends, the excellence in managing the Product Development Process (PDP) is a crucial subject in organizations. Considering an environment with difficult technology access as Brazil, for incubated companies in the electronic industry, the technical innovation and the new product development makes PDP management even more critical. The aim of this study is multiple case studies that identifies the difficulties and explores how these companies execute the Conceptual Design phase of PDP, since it is an important phase for innovative companies. As a result, the research indentifies difficulties as technology access, dependency of public resources for development, substantial dissatisfaction with suppliers, and a lack of use of reference models of PDP.

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Electronic products are composed of a dependent and interconnected set of parts that carry out the product´s internal functions. Consequently, parts selection is crucial for developers. Companies must keep abreast of the new technologies launches during that activity. However, the lack of parts manufacturers in Brazil can prevent access to these launches. The aim of this study is to analyze criteria used by Brazilian companies during the selection of electronic parts in the Product Development Process (PDP), identifying characteristics that influence the selection of components and the major motivators for changes in a product's bill of materials after its launch. A descriptive survey was used for this purpose. The system and the data collection instrument proposed were validated through pilot testing and applied to a random sample of 75 Brazilian companies that develop electronic products. The results show the importance of selection criteria that consider the product environment, attributing parts qualification activities to the manufacturers and distributors. The criteria are even more important when considering parts with higher added value because of the risk of redesign involved in the process. Moreover, the study shows that the greatest motivator for changes in the bill of materials is in part obsolescence.

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