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The financial profile of natural and legal persons allows financial institutions and financial services companies to identify the level of default of credit applicants. In this way, maintaining a healthy financial profile is derived from a positive history and status, the result of good financial decisions. In Latin America, the vast majority of people pay little attention to strengthening this type of profile, and it is a subject that is rarely addressed on the most popular social media platforms. In this chapter, a search for opinions of Latin Americans regarding the financial profile on the Twitter social network was made, finding that there is a very small number of responses to publications on this topic. Therefore, a web platform is proposed to provide advice on this important issue. The general design of a module for text analysis using sentiment analysis and machine learning techniques is also proposed.

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