Intention motorcycle of Yamaha Nmax in the city of Samarinda. This research uses quantitative approach by using path analysis processed with software SPSS Statistic 23 and Structural Equation Model (SEM) with Software AMOS 23. This study used the samples of 126 people taken from a number of the owner of Yamaha Nmax which are spread in the city of Samarinda. For Converting the qualitative to the quantitative data used Likert scale with score 1-5 .The result of this study are : there are 5 (five) of 7 (seven) hypotesis are significant which are the

Today, the growth of monetary objects is accelerating. It is really beneficial to understand the characteristics contained inside. The purpose of this study was to find out the effect of Service quality, Customer Trust, and Corporate Image on Customer Satisfaction at Bank Rakyat Indonesia in Samarinda. The study used quantitative approach. Data were obtained through questionnaires and were quantitatively analyzed to test the research hypotheses. The number of research samples was 120 respondents. The approach used in this study is structural equation modeling. Analytical tool used were validity, reliability, autocorrelation test, multiple linear regression analysis, T, F, determination test (R2). The research findings indicated that in order to ensure excellent customer experience, banks must invest in customer education in addition to service enhancements. Additionally, customer commitment will increase as customer education increases, and banks must support growth by communicating the benefits of saving to the public in order to impact consumer interest.

Today, the growth of monetary objects is accelerating. It is really beneficial to understand the characteristics contained inside. The purpose of this study was to find out the effect of Service quality, Customer Trust, and Corporate Image on Customer Satisfaction at Bank Rakyat Indonesia in Samarinda. The study used quantitative approach. Data were obtained through questionnaires and were quantitatively analyzed to test the research hypotheses. The number of research samples was 120 respondents. The approach used in this study is structural equation modeling. Analytical tool used were validity, reliability, autocorrelation test, multiple linear regression analysis, T, F, determination test (R2). The research findings indicated that in order to ensure excellent customer experience, banks must invest in customer education in addition to service enhancements. Additionally, customer commitment will increase as customer education increases, and banks must support growth by communicating the benefits of saving to the public in order to impact consumer interest.