Ayurveda is basically a natural way to preserve the health of an individual through conserving the mind, body, and spirit practiced equability with nature. Worldwide, the popularity of herbal medicines has grown, and the use of herbal medicines worldwide has increased markedly. Still there is a paucity of research on consumer awareness towards ayurvedic products in the Nepalese context. Thus, this study endeavors to understand various factors that influence consumers awareness towards ayurvedic products. The authors found quality, reasonable price, and minimal side effects are the main factors that have attracted the consumers more to purchase the ayurvedic products in Nepal. Also, this study finds significant relationship between ayurveda awareness and attitude. Thus, an increase in the awareness level of consumers, quality products at a reasonable price, and proper management of ayurveda can lead to a better ayurvedic market in Nepal.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.