As the deployment of Internet of Things and other enabling technologies is still in an initial phase worldwide, few research studies have addressed the associated business models. This paper aims to fill this gap. The main objective of this research is to gain a deeper knowledge about practical business models matching into a real-life smart city ecosystem. Hence, a benchmarking of eight urban services provided in the city of Santander has been carried out: waste management; water supply; traffic management; street lighting; augmented reality and tourism; incidences management, parks and gardens and citizen participation. Among the main results of our study, we highlight that those public services properly managed embedding IoT technology convey cost reductions in the long term. There is also a reduction in energy consumption and environmental impact with the consequent social impact. It should also be highlighted that most data are managed with the same platform. Last but not least, an emerging ecosystem of incentivized citizens has been proved to be arising.
Abstract:New technologies open up the door to multiple business models applied to public services in smart cities. However, there is not a commonly adopted methodology for evaluating business models in smart cities that can help both practitioners and researchers to choose the best option. This paper addresses this gap introducing the Business Model Evaluation Tool for Smart Cities. This methodology is a simple, organized, flexible and the transparent system that facilitates the work of the evaluators of potential business models. It is useful to compare two or more business models and take strategic decisions promptly. The method is part of a previous process of content analysis and it is based on the widely utilized Business Model Canvas. The evaluation method has been assessed by 11 experts and, subsequently it has been validated applying it to the case studies of Santander's waste management and street lighting systems, which take advantage of innovative technologies commonly used in smart cities.
Some governments have proven social media's potential to generate value through co-creation and citizen participation, and municipalities are increasingly using these tools in order to become smart cities. Nevertheless, few public administrations have taken full advantage of all the possibilities offered by social media and, as a consequence, there is a shortage of case studies published on this topic. By analyzing the case study of the platform Santander City Brain, managed by the City Council of Santander (Spain), the current work contributes to broaden the knowledge on ambitious social media projects implemented by local public administrations for e-Government; therefore, this case can be useful for other public sector's initiatives. The case studied herein proves that virtual social media are effective tools for civil society, as it is able to set the political agenda and influence the framing of political discourse; however, they should not be considered as the main channel for citizen participation. Among the results obtained, the authors have found that several elements are required: the determination and involvement of the government, a designated community manager to follow up with the community of users, the secured privacy of its users, and a technological platform that is easy to use. Additionally, the Public Private Partnership model provides several advantages to the project, such as opening new sources of funding.
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