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Tourism can promote different possibilities for gender equality such as empowering women, generating employment and income, and promoting equitable experiences in tourist destinations and attractions. This chapter aims to discuss the incorporation of gender equality through the inclusion of Sustainable Development Goal (SDG) 5 in tourism. For this, a theoretical essay is developed based on articles present in the Web of Science (WoS) database. The results demonstrate that gender equality must be substantially discussed by everyone involved in the tourism sector. In particular with regard to equal salary and opportunities and salary for women as a way to reduce gender stereotypes in companies in the sector. In addition, it is understood that one of the ways to improve gender equality is in the development of practices in undergraduate higher education in tourism, as there are studies that indicate better academic results on the part of women.