Competition and complexity have increased many folds in professional arenas. The world is now becoming more integrated. However,the trend of personal success is gaining more importance in our lives. The process of Personal Branding is similar to Celebrity Branding. Professionals use it as a tool for creating an intended professional image and enhancing career success. There have been books and research on Personal Development,self-improvement, and personal management since 1960. However, Personal Branding is differentiated from regular branding practices as it focuses on personal strengths and talents. It helps the professionals to differentiate themselves from their competitors and achieve intended professional goals.Personal Branding is not synonymous with becoming famous or acquiring celebrity status. Instead, it focuses on building a reputation as a professional and creating a positive image for the relevant target audience.