The research study aims to focuses on significant relationship between RATER service quality dimensions and satisfaction of the customers of the travel agents in Punjab, to achieve this objective the researcher used self-administrative questionnaire to collect primary data from 1000 customers by using non probability convenience sampling technique.

ABSTRACT

Purpose -This empirical study explores the infl uence of physical prominence of t he sales personnel on the purchase behavior of male customers at health supplement and nutraceuticals retail stores. The researchers carried out a fi rst-hand study to investigate the impact of advertisements featuring models "with six-pack abs holding dietary supplement boxes" on customer purchases.Design/methodology/approach -The experimental research method with the observational technique of data collection was employed to study how subjects respond to various stimuli. The data collected through this technique was analyzed by using IBM SPSS 21. The data was collected by applying the area sampling technique at 12 dietary supplements retail stores in diff erent cities and villages in India from 1 November 2019 to 15 January 2020. The sample consisted of 24 male employees of dietary supplement retail stores and 40 male customers who purchased dietary supplements.