This research aims to determine customer opinions on mobile applications used in the Egyptian hospitality industry: an exploratory study. Therefore, the research methodology is the descriptive approach. In addition, the population of this research included the customers of Hurghada hotels in the five and four stars hotels. Consequently, this research sample was chosen using a stratified random sample. Using the Cochran's equation, the optimum size of the research sample was deduced (see table 1). The researcher distributed 170 questionnaires, only 162 of which were appropriate for analysis, with a 95.3 % respondent rate. The results of this research showed there are significant differences between Egyptians and Foreigners regarding the satisfaction of using mobile applications in the hospitality industry and there is a statistical significant effect of awareness of mobile apps and customer satisfaction with using mobile applications in the hospitality industry. The most important study recommendation is the hospitality industry in Egypt must develop its services via mobile to include multiple and different services, and its role is not limited to giving information about the place only.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.