Current research on organizational marketing culture has resulted in an impressive amount of literature on the marketing success. The purpose of this study was to assess the relationship between organization marketing culture and marketing success. Data were collected via questionnaires with 314 marketing managers or marketing directors of home decoration exporting businesses. The results suggest the following the organizational marketing culture has a significant positively association with stakeholder responsive willingness and marketing success. Theoretical and managerial contributions are explicitly provided. The results are useful to the managers for management. Conclusion, suggestions and directions of the future research are recommended.

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This research aimed to study the human capital, innovation awareness, social responsibility and human resource success. The samples included 243 entrepreneurs selected from small and medium enterprises in Buriram province, Thailand. The research consisted of correlation analysis and regression analysis. The result showed that 1) The human capital and innovation awareness were positive to human resource success, and 2) The social responsibility had not positive effects on the success of human resource management in the SMES (model4). The result of this research provided useful suggestions for more effective management of human resource within the context of small and medium enterprises in Buriram Province, Thailand.

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