The main objective of this research is to analyze and evaluate the perceptions and opinions of employees and visitors on sustainable surf tourism in seven surf centers in a popular tourism destination called Alaçatı, Turkey. Based on the interviews in seven schools by using the semi-structured interview technique, research findings revealed that construction and housing around the surf destination should be limited and natural texture should be preserved in the bay area. Formation of surf camps for kids from various age groups are critical for the development of surf tourism industry. Innovative windsurf related activities should be organized to attract the attention of domestic and international visitors. This exploratory research sheds a light in this field of study for researchers, practitioners and sports tourism professionals.