Abstract. This paper aims to identify digital marketing elements, to analyze and to study the industry's degree of knowledge regarding digital marketing, as well as the degree of use of digital technology in the marketing mix of small and medium enterprises(SME's) in Romania. First of all, the basic concepts of digital marketing will be defined and analyzed: e-bussines, e-commerce and e-marketing, and then, in order to identify the degree of knowledge of these elements as well as the degree of use in the promotion process, a statistical research was carried out which had the following objectives: to determine the degree to which SMEs in Romania know the concepts of digital marketing; to identify whether these organizations have developed digital marketing strategies; to identify whether there are people or groups of people who are responsible for digital marketing activities at the organization level.

As a member of the European Union (EU), Romania is required to adopt the European single currency once it fulfils all the convergence criteria. As of June 2017, the national currency has not yet joined the preparatory two-year phase (the Exchange Rate Mechanism -ERM) necessary for the adoption of the euro and a certain target date has not been established. Over the years, different target dates have been officially set and communicated to the public, only to be later deemed unrealistic and postponed.The aim of this study is to present the state of the debate regarding the adoption of the euro and to describe how the main arguments have developed in recent years. To this end, academic studies both by Romanian and foreign specialists that treat the issue of euro adoption by Romania are reviewed and analyzed. Also, a number of recent typical popular press articles on this subject are presented and investigated. In addition, public positions recently taken by important political players and appointed officials such as the ones in the Central Bank are discussed and the core arguments found in these discourses are highlighted.Insights from the political discourse analysis body of literature are used to decipher the policy-related meaning of the text and context that accompany public declarations of some key political actors. The main storylines that can be found in this literature are identified and analyzed in terms of economic and political reasoning as well as rhetoric.

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Given Romania’s relatively poor performance from a financial literacy perspective, many public and private entities are currently implementing various initiatives to address this problem. Assuming that financial education projects are a source of insights into broader societal issues, we analyze a sample of financial education projects to discern the issues of societal transformation reflected in their contents. We collected data from financial education websites and analyzed them through qualitative content analysis. We identify and discuss several manifest and latent themes and note the absence of others commonly found in the literature. The emphasis in the manifest themes falls on offering calibrated advice to a public with a relatively low level of financial literacy, prone to unhealthy behaviors such as consumerism, impulse buying, and indebtedness. Several latent concerns concentrate on the changing economic and social landscape, the fear that some traits of national character may hinder the individual appetite for adaptation, and the threat of an economic crisis. The needs of vulnerable groups are rarely addressed, while topics such as the ethical dimension of consumption, environmental and sustainability issues, and gender stereotypes are lacking. We thus find that the financial education initiatives in Romania address an underdeveloped range of topics.