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As one of the leaders in hard luxury retail, Bucherer has been working on its digital transformation and new ways of engaging with the customers which has been further accelerated with the COVID-19 situation. Omni-personal luxury is perfectly timed, providing essential insights on how to unlock the untapped value of exclusive personalized experience at scale as part of omni-channel scenarios. If you are involved in luxury business, this book is a must read!" -Guido Zumbühl, CEO of Bucherer "Covid has accelerated the preexisting structural shifts that were emerging, therefore this would be a first post-COVID view to give an outlook on how to manage the ongoing disruption in luxury. Personalisation has become a buzzword and the book acts as thought-leadership, addressing a broad audience of universities, associations, and professionals."