Key words:For a long time, organizations paid lip service to the human resource motto that "people are an organization's most important asset." Now senior executives have come to believe that employees and the intellectual capital they create can uniquely differentiate their company in the marketplace. Training expenditures now are viewed as critical investments in human capital, and an effective method of increasing employee retention. Commensurate with the increase in training expenditures, senior executives are demanding more accountability from their training departments. In fact, 93 percent of training professionals said they are increasingly being asked to show the return-on-investment (ROI) of their programs. Training managers need to be able to answer direct questions about total costs, benefits, and bottom-line impact. Visionary training managers embrace costbenefit analysis as a way to justify bigger budgets for technology and new training programs. This paper covers mainly the measurement of total cost of e-learning, measurement of e-learning benefits, cost comparison, cost -benefit ratio and ROI. This will focus on the overall total benefits to the company by using Technology -Based Training (TBT) when compared to Instructor Led Training (ILT).

Key words:In marketing lingo, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately, consumers. This paper discusses the most important stakeholder of a brand -the employees and how organizations create an employer brand. Employer brand, simply put, is an organization's "trust mark" -the USP, the image, and the personality. It communicates the employer brand promise and what's in it for the employee in the business.Internal branding, E-Branding, Corporate culture

It was expected that women will equally benefit along with men. This has been belied by actual development. The ninth plan document recognizes that in spite of development measures and constitutional legal guarantees-women have lagged behind in almost all sectors. In India, the emergence of liberalization and globalization in early 1990's aggravated the problem of women workers in unorganized sectors from bad to worse as most of the women who were engaged in various self employment activities have lost their livelihood. Microfinance is emerging as a powerful instrument for poverty alleviation in the new economy. In India, Microfinance scene is dominated by Self Help Group (SHGs)-Bank Linkage Programme as a cost effective mechanism for providing financial services to the "Unreached Poor" which has been successful not only in meeting financial needs of the rural poor women but also strengthen collective self help capacities of the poor ,leading to their empowerment. Rapid progress in SHG formation has now turned into an empowerment movement among women across the country. This paper puts forward how micro finance has received extensive recognition as a strategy for economic empowerment of women. This paper seeks to examine the impact of Micro finance with respect to poverty alleviation and socioeconomic empowerment of rural women.An effort is also made to suggest the ways to increase women empowerment.