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For the last six decades, Ethiopia has been implementing different agricultural extension approaches. These approaches range from area focused comprehensive package programme which selectively targeted high potential areas to modified Training and Visit extension and the recent nationwide participatory extension System.  One thing in common in all these approaches is standardized advisory system characterised by ‘one size fits for all’ approaches which pushes selected package of technologies and extension messages to all classes of smallholder farmers. The study followed a comparative analysis of baseline and post interventions assessment using ‘one-timad extension package’ customised advisory service. One -timad extension package is exclusively designed for land constrained poor farmers on a quarter of a hectare land size with farmers preferred crop varieties, recommended fertilizer rate, practical training and Integrated Pest management. The pilots were implemented in four regional states of Ethiopia to get an insight for further engagement. The finding shows the need for advisory service to be inclusive; technology supply and services tailored to the multiple capacities and demands of different classes of small farmers. Hence, further piloting to new clients and areas is recommended for institutionalization of the approach.

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