The development of strategic planning for an academic extension project is a promising approach from a project management (PM) perspective. Project-oriented management presents a set of essential practices to lead the work of a team, and lead the project to achieve all the proposed goals and meet requirements, through efficient and effective planning to this end, the similarity to businesses. This article shows that it is possible to treat a university extension project as an enterprise, using the best management practices and tools, such as the SWOT matrix among others so that they contribute to specific strategic planning that meets the goals of an extension project.