The Sharing economy is also known as collaborative consumption. It means the practice of sharing resources and replacing traditional ownership with sharing, lending and borrowing. Besides, Internet technology development has a role as transaction facility that present information to individuals which creates the optimization of resources. To motivate more people to take part in sharing economy, this research should have an understanding of why people would take part in it. Especially in the side of provider's intention, nowadays people start to think use value of goods instead of the ownership. It means they admit the new concept of "use". According to the characteristics of the sharing economy and the previous studies, This research believe the TPB (Theory of Planned Behavior) model would be appropriate to study this case. So far, the Theory of Planned Behavior has many research bibliographies and most of researches have shown that it is a very powerful and predictive model for explaining human behavior. This research proposes model that determine intention of business provider in participating of sharing economy that will be analyzed using Partial Least Square.

The increasing number of community plantation forests in Indonesia, specializing in plywood, has improved the size of this market. Many companies succeed in this business, creating fierce competition for raw material supplies. Additionally, the Indonesian government has intensified the wood industry production in 2015 so that several fast growing and shortage timber species were introduced. However, this great opportunity is also faced with the challenge that timber exported overseas must be certified. The existence of middlemen in the business supply chain can potentially disrupt the business with unsustainable procedures and can harm the environment. In this study, we investigated the requirements of a partnership to establish a sustainable partnership with the local communities, to provide a sustainable environmental development in Lombok and to deliver profitable business prospects to the wood industries. This research focused on investigating Dharma Satya Nusantara Group (DSNG)’s challenge to obtain and to secure raw materials of wood to maintain and to sustain its future plywood manufacturing businesses. A qualitative method was employed by using snowball sampling of 17 individuals, including farmers, landowners, NGOs, middlemen, and logistic companies. Finally, a triangulation method was employed to analyze the data. Our findings proved that a mediator was needed to find mutual goals between private sectors in the local community. The mediator position should be neutral and prohibit from taking a side. DSNG as the buyer could utilize an expert practitioner that would act as a mediator to connect with the people, while the farmers would be supported by cooperation as their connector to DSNG. Finally, a collectivist culture, mutual trust, solidarity, teamwork, and education were essential factors for sustainable partnership.