The purpose of this study was to model Chinese consumers’ intention to purchase fresh cherries through direct and indirect relations and mediating role between perceived intrinsic quality, perceived extrinsic quality and satisfaction. The analytical method used was a structural equation modeling (SEM). Surveys were applied to 388 buyers in three traditional markets in Beijing, China. A confirmatory factor analysis was performed, which presented an adequate goodness of fit to accept the model, according to the literature, which confirmed the relations. The results showed, that perceived extrinsic quality and satisfaction are directly and significantly related to Chinese consumers’ intention to purchase fresh cherries. Additionally, an indirect and significant relationship was found between perceived intrinsic quality and purchase intention, through the mediating role of satisfaction. Highlights: Only the intrinsic perceived quality in fresh cherries is directly and significantly related to the satisfaction of Chinese consumers, generating indirect effects on the purchase intention through the mediating role of satisfaction, which is opposed to the results obtained in extrinsic perceived quality. The results obtained in this study determined that the intrinsic perceived quality does not present a direct and significant relationship with the purchase intention in fresh cherries, a result in conflict with that obtained in the extrinsic perceived quality. It was statistically demonstrated that intrinsic perceived quality has an indirect and significant influence on purchase intention through the mediating role of satisfaction; on the other hand, no indirect and significant influence was found between perceived extrinsic quality and purchase intention as a result of the mediating role of satisfaction. Satisfaction has a direct and significant relation on the purchase intention of Chinese consumers. The results of this research seem to be in line with the marketing initiatives developed by ASOEX, enhancing the attributes of intrinsic quality, color and size, and linking it to celebrations and traditions, through activities such as "Super Cherries days", "Chilean Cherries dance" and "Cherries from Chile", activities that have also been enhanced by public policies and agreements such as the free trade agreement between the two countries in force since 2005.

La presencia de residuos mineros en la región de Coquimbo es un serio problema, que impacta al medio ambiente y a la sociedad. Se estudió el impacto que genera la presencia de un relave abandonado, ubicado en el humedal el Culebrón, que es costero y urbano, determinando la cantidad y la movilidad de algunos elementos, que se encuentran presentes en este relave. Se realizaron dos etapas de muestreos del suelo en la zona del humedal y en el relave, que fueron sometidas a digestión ácida y cuantificación, mediante espectrofotometría de absorción atómica. Los metales con mayor concentración fueron el hierro, seguido del aluminio y, en menor cantidad, zinc, arsénico y plomo. El aluminio tuvo un comportamiento distinto a los demás, ya que presentó baja concentración en el relave y concentraciones equivalentes en las distintas áreas muestreadas, dando la idea que está naturalmente en el humedal. El arsénico presentó una gran movilidad, puesto que su mayor concentración está en el límite del relave y su concentración varió en las distintas zonas del humedal. Del estudio, se concluyó que la distribución de estos elementos en la zona de estudio, se debe a dos factores importantes; el primero, por el proceso geoquímico natural de movilidad de estos componentes y el segundo y más importante es el tsunami que sufrió la comuna de Coquimbo, en 2015.

Most avocados consumed in France come from Peru or Chile. French suppliers vary based on the season; however, Chile is the main supplier of avocados during the winter season. The aim of this study is to analyze the key variables that influence French consumer satisfaction in the preference for Chilean avocados.This is substantiated using an exploratory multivariate analysis, which was performed on a causal model comprised of endogenous constructs: perceived extrinsic and intrinsic quality, perceived risk and perceived value. The sample consists of 346 French consumers of Chilean avocados in supermarkets of the Auvergne-Rhône-Alpes region. The main results show that the risk perceived by French consumers can only be related to the perceived extrinsic quality of the product. On the other hand, both perceived intrinsic and extrinsic quality are directly related to perceived value. Finally, it is concluded that French consumer satisfaction in the preference for Chilean avocados can be explained by the variables perceived intrinsic quality, perceived extrinsic quality and perceived value.

Existen pocos estudios que caractericen la actitud del consumidor chino respecto a la fruta fresca importada. Adicionalmente, los análisis de caracterización basados en modelos occidentales parecen no ajustarse con exactitud al comportamiento de los consumidores de alimentos en China. El objetivo de esta investigación es caracterizar la actitud del consumidor de Beijing hacia atributos de calidad percibida intrínseca y extrínseca en cerezas frescas. Para ello, se aplicó una encuesta a 420 compradores y consumidores de cerezas en diferentes mercados tradicionales de la ciudad de Beijing en China. El cuestionario midió la actitud de los consumidores de cerezas frescas hacia atributos de calidad percibida tanto intrínseca como extrínseca. La información fue analizada en software estadístico. Se realizó un análisis factorial y de conglomerados jerárquico utilizando el método Ward. Posteriormente se hizo un análisis de medias a través de ANOVA de una vía. Se hallaron dos grupos con comportamiento significativamente distinto, entre los cuales se identificaron diferencias entre las épocas de consumo y la frecuencia con la que se compra el producto. Se determinaron estadísticamente diferencias en la actitud de los grupos hacia atributos extrínsecos relacionados con el país de origen de las cerezas y en la actitud hacia atributos intrínsecos de color, textura y tamaño.Palabras clave: análisis multivariado exploratorio, calidad percibida, exportación frutícola, actitud, China.