A synthetic sequence for the preparation of fully conjugated 2,7-disubstituted fluorazone (9H-pyrrolo[1,2--a]indol-9-one) derivatives has been developed comprising an Elming–Clauson–Kaas-type pyrrole formation, POCl3-mediated ring closure, selective halogenation and elongation of the conjugated backbone through cross-coupling reactions. As a proof of principle, this methodology was used to prepare for the first time two organic D–π–A dyes containing the fluorazone moiety. The new compounds display broad absorption bands in the visible-light region when adsorbed on nanocrystalline TiO2 and electrochemical properties compatible with their employment as photosensitizers in dye-sensitized solar cells. Small-scale photovoltaic devices fabricated with the fluorazone dyes yielded power conversion efficiencies in the range of 2.1–2.4 %, which correspond to approximately 70 % of the efficiency obtained with the reference organic dye DF15 under the same conditions

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