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An important theme in place marketing, branding, and architectural literature -and practice -is the development of a strong, attractive image, through (primarily) visual representation of a location. But considering that today we live in cities that are digital hybrids, in which we are connected to a wider system of information, how is an 'image of the city' constructed in this context, and are there other strategies and tactics that should be considered? Using Plato's notion of chora and Claudius Ptolemy's notion of chorography as points of departure that will lead us to consider Michel de Certeau's concept of walking as an experiential and dialectic process through which we relate the spatial stories of places and moreover, 1 in the context of digital locative

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