Abstract. Betawi is a native tribe in

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The use of technology in the search and delivery of tourism information is growing, although, on the one hand, the conventional tourism information media in the form of printed materials and audio-visual is still a popular source of information for tourists. The decision to visit a tourist destination can be influenced by various factors, one of which is the influence of stimulus from promotional media. Problems that occur, the study of the role of promotion from a comprehensive and integrated perspective has not been done much. Many promotions are interpreted as an effort to convey information to the stage of carrying out purchasing/travel activities. The purpose of this article is to analyze the perceptions of the academic community regarding the meaning of promotion through printed and audio-visual material for nature-based tourism in a comprehensive and integrated manner, as well as to determine the factors that influence decision-making by the academic community to actually visit nature-based tourism destinations. The distribution of questionnaires was conducted using a sample of academic community consisting of three categories, namely, lecturers, ecotourism students, and communication students with a total of 270 respondents to assess printed and audio-visual material. Data analysis was performed using One Score One Indicator Scoring System, Kruskal Wallis Test, and Dunn test. The results of the study show that tourism promotion can be effective and needs to implement seven phases of comprehensive and integrated promotion meaning. The opinions of the respondents of the academic community are not polar and illustrated the factors that influence the decision to do an actual visit. Factors that influence the form of psychological factors (motivation, the intensity of exposure to information about natural tourism), besides personal factors and demographic characteristics of respondents. The implications of this study regarding the promotion of effective nature-based tourism need to pay attention to tourist segmentation from various perspectives, both psychological, personal, environment and demographic, especially the promotion of nature-based tourism, besides implementing promotion in the context of more comprehensive and integrated meaning to run more effectively. Keywords: material promotion, natural based tourism, perception, promotion

West Sumatera has a cultivated area of 2,340,111,73 ha, that is a very potential land for the development of the agricultural sector: Food crops, woody plants, and livestock. The purpose of this research is to analyze perception, motivation, and readiness of farmer community of Sumanik Village to agrosilvopastura. As well as their preferences in choosing agricultural systems, to know the potential and existing problems in Sumanik Village to support agrosilvopastura, to analyze the impact of Agrosilvopastoral activities on the economics of Village farmers community in Sumanik ; And elaborate the most appropriate Agrosilvopastoral model that was applied in Sumanik Village while maintaining ecological, social and economic sustainability. The research was conducted in Sumanik Village in Tanah Datar District with descriptive method. Survey in February 2015 to December 2016, The results showed that the farmers of respondents in Sumanik village, positively perceptive to agrosilvpastura farming system, and motivated to do Agrosilvopastoral farming system, they tend to do Agrosilvopastoral in demonstration plot for learning.There are two problems in Sumanik Village, the first area of Sumanik is a dry area, so the right technology to develop the farm is needed. The second problem is, the communities in Sumanik do not have the capital to buy cattle. The result of financial analysis that was done was Agrosilvopastoral farming system have positive impact to farmer community economics in Sumanik Village which showed by business feasibility that is run NPV value Rp 92,193.13, IRR value 39,94%, ROI value 39.94, RC ratio 1.82, PBP 2.13 year, BEP every year is 9 head of cattle. From the research result formulated that Agrosilvopastoral model that most appropriately applied in Sumanik Village is in the form of Agrosilvopastoral communal farm.