This study aims to examine the role of government policies and stakeholder involvement in improving the performance of MSMEs in North Kayong Regency. This research uses a mix method. The population in this study were MSME actors in North Kayong Regency, totaling 7,687 MSME actors. Sample selection using purposive sampling and quota sampling techniques. The data collection techniques used were interviews, questionnaires, documentary studies and literature studies. The analysis method used is multiple regression analysis using statistical software SPSS 26.0. The results showed that for the role of government policy, the funding aspect indicator had a significant value of 0.000 (p-value 0.000 <0.05). The facilities and infrastructure aspect has a significant value of 0.213 (p-value 0.213> 0.05). The business information aspect has a significant value of 0.010 (p-value 0.010 < 0.05). The partnership aspect has a significant value of 0.002, (p-value 0.002 < 0.05). The licensing aspect has a significance value of 0.008 (p-value 0.008 < 0.05). The business opportunity aspect has a significance value of 0.001 (p-value 0.001 <0.05). The trade promotion aspect has a significance value of 0.749 (p-value 0.749 > 0.05). Furthermore, for stakeholder involvement, namely financial institutions have a significance value of 0.034 (p-value 0.034 < 0.05) and business associations have a significance value of 0.110 (p-value 0.110 > 0.05)

This study aims to examine the role of government policies and stakeholder involvement in improving the performance of MSMEs in North Kayong Regency. This research uses a mix method. The population in this study were MSME actors in North Kayong Regency, totaling 7,687 MSME actors. Sample selection using purposive sampling and quota sampling techniques. The data collection techniques used were interviews, questionnaires, documentary studies and literature studies. The analysis method used is multiple regression analysis using statistical software SPSS 26.0. The results showed that for the role of government policy, the funding aspect indicator had a significant value of 0.000 (p-value 0.000 <0.05). The facilities and infrastructure aspect has a significant value of 0.213 (p-value 0.213> 0.05). The business information aspect has a significant value of 0.010 (p-value 0.010 < 0.05). The partnership aspect has a significant value of 0.002, (p-value 0.002 < 0.05). The licensing aspect has a significance value of 0.008 (p-value 0.008 < 0.05). The business opportunity aspect has a significance value of 0.001 (p-value 0.001 <0.05). The trade promotion aspect has a significance value of 0.749 (p-value 0.749 > 0.05). Furthermore, for stakeholder involvement, namely financial institutions have a significance value of 0.034 (p-value 0.034 < 0.05) and business associations have a significance value of 0.110 (p-value 0.110 > 0.05)

The Coffee Shop business is quite promising in Pontianak City, this is shown by the mushrooming of people drinking Coffee in cafes. The policy of implementing PPKM during the Covid –19 Pandemic made the Coffee Shop business messy, this was because they lost a lot of their customers which could lead to bankruptcy. This PKM was implemented in a Coffee shop business in Pontianak City. The method used in implementing this PKM is direct assistance to partners. The result of this PKM implementation is that various strategies can be used to revive the Coffee Shop business. Managerial strategies that can be carried out include improving customer service by providing offers to prospective customers in groups. Offer Coffee drink products in gold to loyal customers because loyal customers have limited time to enjoy drinking Coffee at the café. On the other hand, Coffee Shop business people are educated to be able to prepare Coffee bean ingredients which are processed into Coffee powder in the framework of Product Diversification.