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The performance of organizational reflects the result of the implementation of various strategies adopted by the organization. Different organizations use varying measures of performance. A recent study suggests that managerial practices are strongly connected with firm or organizational performance. A previous study discovered significant disparities in management practices among organizational and nations, and that these practices were closely linked to organizational innovation and other performance indicators including profitability and survival rates. From that, this study aims to propose a model based on the combination of managerial leadership, managerial competence, and managerial ties toward organizational performance. Also, this study highlights the role of environmental dynamics as a moderating variable. Thus, disparities in management practices were discovered to be bigger within nations than across countries, showing that some organizational and industrial elements are at least as important as the overall business environment in shaping management performance. This is due to the organization's significant contribution to a country's economic development.

Entrepreneurial activities, especially among rural entrepreneurs has become one of the contributing factors to economic development. Various studies and literature had discussed the factors influencing toward entrepreneurship success which will affect the growth and sustainability of business performance. As the Malaysian economy is affected by covid-19, people can no longer rely on job opportunities. Engaging in entrepreneurial activities is the best way to help improve the economy whether for individuals, families, local communities, or even the country. From that, this study aims to propose a model based on the combination of entrepreneur's characteristics, managerial skills, and external environment factors toward entrepreneurship success in social entrepreneurship among rural entrepreneurs. The outcome of this research will contribute to the development of rural entrepreneurs as well as help them to improve their business performance. Hence, the government transformation program related to entrepreneurship also can be achieved successfully through fulfilling the national key results areas that relate to entrepreneurship nation.

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