Currently, the consumer goods business in Indonesia is very strict, including for sugar products. Until now, sugar products cannot be fully replaced by other products. The purpose of this study was to determine the effect of customer satisfaction and brand equity on the interest in repurchasing sugar products. This study used a descriptive analytic method using two data sources, namely primary data and secondary data. Primary data obtained by interviewing consumers who consume sugar as many as 60 people. Secondary data obtained from data sourced on the internet, books, journals and other sources deemed relevant. Analysis of the data used in this study is multiple linear regression with the dependent variable repurchase interest and two independent variables, namely customer satisfaction and brand equity. Based on the research results, it is known that the significance value of the F test is 0.000 so that the value is less than 5% alpha. Thus it can be said together that the variables of customer satisfaction and brand equity have an effect on the interest in repurchasing sugar. Based on the results of the t-test, it can be seen that the variable X1 (customer satisfaction) has a significance value of 0.0007 so that the value is less than alpha 0.05 in other words that the variable X1 (customer satisfaction) affects the interest in repurchasing. Variable X2 (brand equity) has a significance value of 0.0317 so that the value is less than alpha 0.05, in other words that the X2 variable (brand equity) affects the dependent variable repurchase interest.

Budi Sehat Hospital Purworejo is a healthcare facility whose status recently changed from general inpatient clinic. During the process of this status change, the hospital faced several obstacles related to patient safety. Near-miss cases include wrong diet for a patient, a near case of injection mix-up, wrong drug administration, wrong drug dose, a prescription error and one adverse event case of phlebitis. This study aims to minimize patient safety incidents by identifying variables that affect the implementation of patient safety in Budi Sehat Hospital Purworejo. Variables used in this study include teamwork climate (X1), safety climate (X2), job satisfaction (X3), stress recognition(X4), perceptions of management(X5), working conditions(X6), motivation (X7), supervision (X8), leadership style(X9), communication (X10), turnover intention(X11) and frequency of patient safety events reported (Y1). The method used in this study was the Partial Least Square (PLS). Results showed that the most influential variable was working conditions (X6) with p-value of 0,01 and R-squared of 0,393.