The tourism industry in Indonesia continues to grow along with the development of technology, transportation, and information. So that companies or tourism business actors must pay attention to tourism marketing by promoting service products and service quality in these tourist destinations. Kumala Island is a leading tourist attraction in Kutai Kartanegara Regency. The purpose of this study was to determine the effect of attractions, accessibility, amenities, and quality of service on the interest in repeat visits to Kumala Island, Kutai Kartanegara Regency. This study uses primary data by distributing questionnaires. The population in this study are visitors who have visited Kumala Island, with a sample of 100 respondents using thetechnique Accidental Sampling. The data analysis of this research uses multiple linear analysis using SPSS version 25.The results of this study prove that the Attraction variable partially has a positive and significant effect on Tourist Revisit Interest. Then the accessibility variable partially has a positive and significant effect on Tourist Revisit Interests. The Amenity variable partially has a positive and significant effect on Tourist Revisit Interests. Furthermore, the service quality variable partially has no positive and insignificant effect on Tourist Revisit Interests. Furthermore, simultaneously attractions, accessibility, amenities and quality of service partially have a positive and significant effect on Tourist Revisit Interests. The conclusion of this study explains that partially between the variables of attraction, accessibility, amenity have a positive and significant influence on the interest of repeat tourists. While the quality of service does not have a positive and insignificant effect on the interest of repeat tourists, but simultaneously the variables of attraction, accessibility, amenity and service quality have a positive and significant influence on the interest of repeat tourists.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.