Rice is the staple food of Indonesian society which cannot be replaced by other staples. The earliner stage in rice cultivation is nursery or seedbed stage. Ngumpakdalem village has a field area of 602,74 hectares, but there are only 30 farmers who work in rice nurseries, because farmers think that rice nursery businesses must be have an expertise, time enough, need a lot of capital, and has some risks. The purpose of this study are to determine the characteristics of farmers who cultivate rice nurseries in Ngumpakdalem village, Dander district, Bojonegoro regency, to find out the level of motivation of farmers in cultivating rice nurseries, to know the factors that motivate farmers in cultivate rice nurseries. Data was collected by census. Data was analyzed with quantitative descriptive use likert scale and multiple linear regression analysis. Farmer’s level motivation in cultivating rice nurseries is high. Farmer’s motivation level in farming rice nurseries is influenced by age, farming experience, number of family dependents, extension intensity, and farmer group activities. Recommendation from the research is that farmers should empower their family members and supporting institutions to be more active in conducting extension activities and farmer group activities in order to increase knowledge and experience to improve rice nursery farming