Praise the presence of Allah SWT for its abundance of grace and grace so that the monograph of COMPETITIVE ADVANTAGE MEASUREMENT has been completed. This monograph is the result of research on measuring the competitive advantage of products both in small and medium enterprises and manufacturing in order to increase product competitiveness in the global market. Thank you to all parties who have helped in the completion of this monograph. We realize that there are still deficiencies in this monograph that criticism and suggestions for the improvement of this book are desirable. Hopefully this book can provide benefits for further research and for all those who need it.

The shipbuilding industry, which is an economic support as a builder and maintenance of ships connecting areas between islands in Indonesia, is therefore needed in the face of an increasingly complex business environment such as today, a performance measurement method that can assess company performance accurately and thoroughly. In this case the method that can be used is the Balanced Scorecard. The purpose of using the Balanced Scorecard method is to measure company performance from four perspectives, namely: a growth and learning perspective, an internal business process perspective, a customer perspective, and a financial perspective. The author takes measurements at PT PAL Indonesia (Persero) using 2020 data to analyze financial perspectives, while for other perspectives using company data and questionnaire calculations distributed to PT PAL Indonesia (Persero) employees in the current year. From the results of the measurements that have been taken, it is known that the overall performance of PT PAL is quite good, this is indicated by the Scorecard value generated from each perspective. Accurate performance measurement results are very important for management, both in the planning, decision-making and control processes, as well as in realizing the company's vision and mission.