Tourism souvenirs hold strong symbolic value related to pleasurable travel experiences in people's lives. Using principal component analysis and ANOVA techniques, profiles of tourists were developed based on their souvenir buying and tourism styles. Four distinct and integrated patterns of behavior emerged related to tourists' preferences for travel activities, souvenir products, and shopping. Results provide support for hypotheses that souvenir buying and tourism styles are associated.

The purpose of this study is to investigate predictors of business tensions and family and business goal achievement within family businesses. Household managers identified higher business tensions and higher goal achievement levels than did business managers. A family health assessment (APGAR) was the highest predictor of business tensions for both household and business managers. Total business tensions was the most significant predictor of business goal achievement for both business and household managers, and family health (APGAR) was the largest contributor to family goal achievement for both managers.

Although consumer -retailer exchange behavior has been studied for many years, its treatment has not accounted for factors relating to reciprocal exchange intentions. This article defines reciprocity as the degree to which individuals expect cooperative action, and places reciprocity within the overall framework of consumer -retailer market exchange. In addition, it presents results of an exploratory study of rural consumers' reciprocal intentions to shop with local retailers, indicating that levels of satisfaction with interpersonal reciprocity have greater influence than moral, social, or economic motives. This study also suggests that social desirability, as a bias, is strongly linked to rural consumers' responses.

An exploratory study was undertaken to examine the orientations of persons who sew at home for their personal or their family's consumption. Objectives of the study were to 1) identify orientations toward home sewing, 2) identify clusters of home sewers using sewing orientations as criteria for group membership, and 3) propose a hypothesis for further testing. A survey instrument was completed by 105 females. Seven sewing orientations and five clusters of home sewers were identified. It was concluded that the individuals within the sample comprised a diverse group of home sewers. A hypothesis was formulated for further study. It was suggested that home sewing marketers and retailers aim promotional strategies to specific groups of home sewers and provide the appropriate product mix.Individuals prefer sewing an item rather than purchasing it because of varied wants and needs. Examination of literature for a 30-year period revealed economics and creativity to be the most frequently cited motivations for home sewing. Lutz (1958) surveyed 407 women as to why they sewed. They reported economics as the primary motive. Cost savings was also found to be the most at RICE UNIV on July 21, 2015 ctr.sagepub.com Downloaded from

This project sought to establish baseline data about textiles and clothing in higher education settings. All academic units with four-year programs were included in the population. Characteristics of the unit, curricula and faculty were obtained through a 1991-92 mail survey (78% response-see Volume 13 #3 for a description of the sample and research methods). There are 51 (36%) Category I (doctoral level), 56 (39%) Category IIA (comprehensive) and 24 (17%) Category IIB (general baccalaureate) institutions offering programs in textiles and clothing. The numbers of faculty yet to complete the terminal degree, the proportion of faculty who completed the highest degree held within the last decade, the number of untenured doctoral degree holders, the observation that almost half (48%) of all faculty had been appointed within the last decade and that close to four out of five had been promoted to the current rank within the last decade, and that approximately half of the faculty have yet to earn tenure, established an issue of concern. ITAA should make an ongoing commitment to professional development of the membership. A productivity index was calculated for each textiles and clothing program based on numbers of journal articles, theses and dissertations each year per FTE faculty. In descending order, the most productive were:(1) Tennessee, (2) Cornell, (3) Ohio State, (4) Oregon State, (5) Nebraska, (6) Missouri, (7) Illinois, (8) Oklahoma State, (9) Iowa State, and (10) Louisiana State.