The COVID-19 virus pandemic has generated an unprecedented impact on all aspects of life, including rural tourism. This study aims to study the impact of the COVID-19 pandemic on the performance of homestay businesses in Gubukklakah Village, Malang Regency, and their adjustment measures to get out of the pandemic. A survey research with descriptive and quantitative approaches was conducted on 47 active homestay owners. 98% of the respondents stated that the pandemic affected their homestay business activities. About 44.6% of them said that the pandemic would not last long, while more than 50% of them said that the pandemic would last a long time. The pandemic has decreased the number of active homestays from 47 to 11, coupled with an 81% decline in income. Due to the pandemic, about 85.1% of the respondents returned to farming activities. The study suggests several actions that can be done to respond to the pandemic, namely the application of health protocols in various activities, the provision of cash or non-cash assistance to pandemic affected families, the strengthening of the agricultural sector and skilled human resources in tourism services, and the innovation of outdoor tourism products based on local uniqueness.
Hospitality has an important role for the sustainability of tourism services. Efforts to measure the sustainability of hospitality are relevant for dealing with this. This research aims to study the factors related to hospitality and measure the index of hospitality sustainability. The study was conducted at the tourist destination Sumberawan, Singosari district, Malang regency. The study involved 38 students as respondents. Variables of hospitality, invitation, comfort, empathy, satisfaction, and revisit intention were explored through a survey. Path modeling - part least square (PM-PLS) and multi-dimension scale (MDS) is used in the study. The results showed that hospitality is significantly influenced by comfort and empathy. Hospitality also affects satisfaction, and then satisfaction affects revisit intention. Furthermore, satisfaction becomes a mediating relationship between hospitality and revisit intention. All variables included in the category of less sustainable, with a sustainability index of 37.11, 40.84 and 37.57. Five indicators to improve the sustainability index are customers treated kindly, friendly employees, fulfillment of service standards, return visits to tourist sites, and willingness to recommend others.
The participation of rural people in ecotourism activity remains the question, whether they genuinely carry the vision of conservation or are forced to engage in meeting economic needs only. This question is fundamental for building better participation and management of ecotourism in rural areas. The research aims to discuss social capital and social capacities to empower ecotourism in rural areas. The study was carried out in the villages of Ngadas and Gombengsari using a survey approach, and employing descriptive and path analysis methods. The results show that social capital for managing ecotourism services demonstrated the functioning of institutions, networking capabilities, monitoring, evaluation, and innovation. Social capacity is related to the regulation of institutional, social, economic, and environmental resources. Social capacity was found more substantial in Gombengsari than Ngadas village. The research is expected to strengthen the study of social capital as a stock/sink and its relationship with sustainability.
The broiler chicken business is essential to providing national meat consumption in Indonesia. However, the business also faces a very significant management risk. The purpose of this research is to study broiler farm management and the effect of its business management on the production and production risk. This research was conducted in Lamongan regency of East Java by interviewing broiler chicken farmers and using descriptive and multiple linear regression analysis. The results of the research show that the implementation of broiler farm management reached 73.48% of ideal situation, with planning reaching 67.64% ideal situation, 65.58% for ideal organizing, 84.18% for optimal direction, 74.43% for ideal coordination, and 77.58% for ideal control. Also, the management had a positive influence on the production of the broiler livestock business, with an elasticity of 0.700. The management had a negative effect on the risk of production of broiler livestock business with the elasticity of 0.237. Production risk was negatively affected by the number of chicks and the amount of feed. To provide support for breeders in their business, it is necessary to have a policy of low cost of broiler cultivation, especially the cost of chicks and feed, by setting DOC prices and cheap or cheaper feed. Besides, it is required to develop cooperation with companies using broiler primary products, as well as certain policies so that there will be businesses that use broiler primary products as their main ingredient.JEL Classification D13; Q02; Q12
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