Currently, the pandemic is still an unavoidable part or close to us. Everything is related to service businesses, especially tourism, will have an impact. Therefore, this is critical to address it as information and an effort to provide solutions for the development of tourism service businesses significantly affected by the spread of this virus. Services in the developed theories like the Soul of service say [1] it represents a creation of taste from an activity. In the Soul of service, the taste is rooted in the sense of security and comfort. It requires much consideration in the development of the affected tourism business. Through this paper, the author tries to provide solutions for the development of tourism service businesses by observing the socio-economic situation and subsequently employing an analogy and developing it into several existing social theories. Hence, it enhances a tourism development concept during this pandemic.

The COVID-19 pandemic had a real impact on businesses, including the tourism business. Various social restrictions during the pandemic period directly or indirectly have an effect, which requires business actors to explore potential or close their businesses. This situation is serious for the author to find the right solution so that the business wheel can still operate. The changes that occur are, first, behavior, which the author terms as staynomic, second, the post-pandemic way of doing business which the author will explain in this study. Therefore, this paper will describe the situation behind choosing a business strategy as a strategy to explore potential or proper core values to maintain and improve the tourism business to create new rules, methods or mechanisms so that business actors avoid the pandemic. This research has a vital role after the pandemic so that business actors can interpret the procedures found as efforts and consumers looking for ways.