Ciletuh Geopark is one of UNESCO’s tourist attractions as one of the Global Geopark located in Sukabumi Regency, West Java, one of the most visited tourist destinations because of its beauty and role in knowledge development. It caused Geopark Ciletuh to have significant growth in facilities and accessibility, which generated land cover change that triggered the critical land. This study aims to analyze the land cover change in Ciletuh Geopark until 2030 to identify essential land. The method used in this study is Cellular Automata-Markov Chain to detect the land cover change and predict its transformation in the future with several driving factors built based on fuzzy logic. The variable contains proximity to the road, the settlement, the coastline, slope, and population density. Land cover map obtained processing Landsat 7 ETM+ and Landsat 8 OLI/TIRS 2010, 2015, and 2020. This study proves that land cover changes are mainly due to housing and facilities’ need to support tourism activities. The conversion from the agricultural area that abandoned becomes shrubs. This research was expected to become a medium that will move the government and local people to make the land used well and still be the sustainable geopark.

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Brand ambassador is a part of the marketing strategy which is currently used by several companies to promote or increase sales. Several companies has also collaborated with world leaders who are expected to be able to drive product sales and become the company’s attractiveness to the public. This research aims to describe Tokopedia’s marketing strategy with South Korean celebrity through Blackpink as their brand ambassador in 2021. This research is analyzed using the theory or concept of Celebrity Endorsement and Marketing Mix Strategy. This research is descriptive-qualitative in order to examine as systematic and accurate description of certain facts. The research results showed that with the support of celebrities and implementing a marketing mix strategy, Tokopedia has succeeded in creating sales boost and also has a good corporate image in front of the Indonesian society by involving South Korean celebrities, namely Blackpink as Tokopedia’s brand ambassador in 2021.

The background of this research is due to the lack of optimal development of the tourist attraction of Lubuk Paraku, Lubuk Kilangan District, Padang City. Lubuk Paraku has less potential to be developed in terms of the 4A tourist attraction indicators, namely Accessibility, Attraction, Amenities, Ancillary Service. This study describes the things that explain how the potential for tourist attraction in Lubuk Paraku, Lubuk Kilangan District, Padang City is based on the potential tourist attractions in Lubuk Paraku.This study uses a descriptive method with qualitative data, and uses a survey method. The data obtained were obtained from interviews, observation, and documentation. In conducting this research, the researchers involved 5 people who became informants in the study consisting of 2 Lubuk Paraku tourism managers, 1 local community member, and 2 visitors from the Lubuk Paraku tourist attraction. Researchers used purposive sampling techniques in conducting research and data analysis was carried out by means of reduction, presentation of data and drawing conclusions. Based on the results of this study, it can be concluded that the tourist attraction of Lubuk Paraku, Lubuk Kilangan District, has the potential to be developed in terms of attractions, such as natural tourist attractions and cultural tourist attractions as well as water and tropical forest tourist attractions along rivers, accessibilities such as access to get to Lubuk Paraku tourist attraction, Amenities such as existing facilities and facilities that can be developed, and Ancillary Services such as additional services and services for visitors while in Lubuk Paraku tourist attraction. With the development of Lubuk Paraku Tourism Attraction, it is hoped that it can have a good and positive impact on the world of tourism, especially in the city of Padang.