PurposeThis paper aims to explore and illustrate the technology transfer (TT) experiences of a small to medium‐sized enterprise (SME), Rayton Packaging, using the stage‐gate approach to TT as an inquiry lens.Design/methodology/approachThe approach described in this case conceptualizes TT as a process consisting of a set of stages and decision gates.FindingsA TT project cannot be considered to be effective unless it also leads to profitability and growth for the firm. In today's global business setting, TT should be seen only as a component of business strategy and not in isolation as a technology project.Originality/valueThis paper describes the stage‐gate approach which has been successfully used for managing new product development programs in large firms.

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Purpose -The steady incline in oil prices combined with the recent credit crisis and downturns in financial markets has driven organizations to re-evaluate their manufacturing processes and bottom line. The purpose of this paper is to suggest a bottom-up approach that may be used by firms in planning, managing and forecasting productivity improvements. Design/methodology/approach -A multiple-case study approach was used: two comprehensive cases and seven short cases were used to illustrate the model. Findings -The lack of understanding of the relationship between productivity, profitability and performance has led to the application of piece-meal solutions for problems in productivity. Bottom-up approach in improving productivity will provide better results than top-down approach. Originality/value -This paper describes the bottom-up approach which has been successfully used for managing productivity improvement initiatives.