The use of various kinds of group projects is common in many types of marketing courses. A major problem in such courses is the equitable grading of group members based on the accountability of individual performances. This article provides an approach to using peer evaluations to assess individual performances within a group so that grades may be assigned in an equitable manner.

The benefits of teaching the undergraduate capstone marketing management course with a project approach are reviewed, and a detailed example of a project involving building a marketing plan for a client organization is provided.

The use of self- and peer ratings to evaluate individual performances in group settings in university classrooms has become accepted practice in higher education. This research-based article examines the relationship between self- and peer evaluations and discusses the effective use of both types of ratings when student groups are used in the classroom. Gender differences in both self- and peer evaluations are also examined.

No abstract

The 7 March, 1970 total solar eclipse was observed at wavelengths of 3.2 and 8.3 mm; the object being to use the knife edge of the Moon as it passed across the Sun to improve angular resolution on the Sun. This in turn would provide a radial brightness distribution of the Sun with an angular resolution of a few seconds of arc.Excellent eclipse curves were obtained at 3 ram; however, some external interference marred the 8 mm record near totality.The 8 mm brightness distribution is subject to some uncertainty, but tends to show limb brightening. The 3 mm brightness distribution shows a well defined complex limb brightening within about 1 arc rain of the optical limb. The maximum brightening is approximately 30% above the average disc temperature.