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Bravo's hit series Queer Eye for the Straight Guy has garnered much popular and critical acclaim. While from a Queer theory perspective, Queer Eye's openly gay stars and their easy fraternization with straight men can be celebrated, there are reasons for critical concern. In interrogating the series as an expression of the strategic rhetoric of heteronormativity, we examine how Queer Eye functions as a mediated ritual of rebellion that domesticates Queers, contains Queer sexuality, and places straight men at the sociosexual center. The series thus supports the very heteronormative order it seems to challenge.

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Popular Management IdeasAn ever-growing number of competing diagnostic tools and prescriptive models claim to give managers an edge in an increasingly competitive global marketplace: e.g., excellence, empowerment, intrapreneuring, 'A multi-national oil company that employs approximately 16,000 people in more than 30 countries around the world. 2A major U.S. oil company that employs 5,000 persons. 3A large multi-national oil corporation. 'A large independent refiner and marketer in the Midwest. 5A manufacturing company that employs 210 employees at six sites. 'A multi-national transportation company. 'A large investment firm.