The purpose of this study is to analyze the effects of quality service on the image and the reputation obtained in restaurants. We also analyze the effect that the business image has on the reputation of restaurants. Finally, we want to discover the mediation effect of the image between the quality service and the reputation of the restaurants. This research is based on a sample of 202 consumers of five restaurants (franchise type) in the city of Guaymas Sonora, Mexico. The data collection was conducted during the months of March to June 2016. The estimates of the relationships (hypothesis) have been tested through the System of Structural Equations based on the variance with the Partial Least Squares technique. The results show that quality in the service has a strong influence on the image of restaurants. In addition, we found that the image of the business significantly influences the reputation of restaurants. However, the service quality does not have significant effects on business reputation. We have also found that the business image is a variable that contributes to a greater significant effect between business reputation and service quality. Research contributes to the development of the literature on consumer behavior and service marketing.

At present, business strategies in SMEs (Small and medium enterprises) are crucial for consolidation in highly competitive markets, in achieving a better image and in business profitability. One of the strategies that are currently being used and that have a high level of success are the practices focused on sustainability and social responsibility, through standardized standards such as: ISO 14001 and ISO 26001. The literature related to sustainable business is based mainly on the theory of resources and capabilities, and in theory based on Stakeholders. These currents state that companies should focus on profitable strategies to ensure significant and long-term results, in order to achieve organizational and financial results for stakeholders. In this work, the sample consists of 215 companies from the commerce, services and industry sectors, located in the southern region of the State of Sonora in Mexico.The objective of the work is to analyze the influence of ISO 14001 and 26001 standards on the image and profitability of SMEs. The statistical analysis of the data has been carried out through the linear regression technique by OLS (Ordinary Least Squares). The findings prove that the ISO 14001 standard is the one that most influences the improvement of the business image and the level of profitability of the SME. In addition, we discovered that ISO 26001 has a partial influence on the image and profitability of the SME.

The design of strategies to increase the terminal efficiency of the Educational Program (EP) Bachelor of Administration of the Sonora Technological Institute (ITSON) Empalme Campus, in order to contribute to compliance with the indicators of the external accrediting body Council of Accreditation in Sciences Administrative, Accounting and Related (BAAARS), is the objective of this investigation. One of the main problems of this Bachelor, is the low terminal efficiency. To counteract this situation, it was decided to apply the methodology of Hernández (2011), who proposes four stages: set goals, define problems (gap) and define livelihoods, strategic ideas of modernization and their scenarios (awareness) and formulation of the strategy. The results obtained were differences of the data of the Comprehensive System of School Paths (SITE) of the ITSON with the data of the Educational Program (EP), a database was generated with specific information of the generational cohorts 2013-2017, 2014-2018 and 2015 - 2019, the relationship with the cultural, social services and school registration departments of the institution was strengthened, a report was made of the current situation of the students, the creation of an individual action plan, all of the above aimed to increase terminal efficiency.