This study examines coffee shops’ marketing mix and its impact on customer satisfaction and word of mouth (WOM). Also, analyzing customer satisfaction mediates the relationship between the marketing mix and word of mouth. This study used a quantitative approach with 100 sampling of coffee shop’s customers across Malang City. Primary data collection is done by distributing questioner containing several questions using a Likert scale to the respondents, while secondary data is obtained from literature studies. For analyzing the data, this study applied descriptive analysis and statistical analysis employed WarpPLS 7.0 software to perform the Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis. This study proves that marketing mix has a positive and significant effect on customer satisfaction, and the same relationship was found between the marketing mix and WOM. An important finding from this study is that customer satisfaction plays a mediating role between marketing mix and word of mouth.

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This study aims to analyze the effect of sustainable supply chain management on the performance of organic Robusta coffee in the Farmers Group, Amadanom Village, Malang Regency. The impact of sustainable supply chain management in this study is identified from the supplier, manufacture, and consumer variables. Supply chain performance is known through economic, environmental, and social dimensions. The approach used in this research is quantitative. The data was collected from 50 respondents. These respondents are all elements of Farmer Group's sustainable supply chain. Sampling was done by census and snowball sampling. The research used the Structural Equation Modeling-Partial Least Square (SEM-PLS) method to analyze. This study showed that the supplier does not significantly affect economic performance but has a positive and significant impact on environmental performance and social performance. The manufacturing variable has a positive and significant effect on financial and social performance but does not substantially impact environmental performance. Consumers in a sustainable supply chain have a positive and significant effect on economic performance, environmental performance, and social performance.