Women trafficking is a kind of activity in which women are exploited. In women trafficking activity, there is no consideration of women's right. The target is those women can be used to get money as much as possible. The women can become the victim of women trafficking is due to the ability of the panders in doing persuasion. Through various strategies, these panders are successful in pushing these women to fall into this inhuman activity. One of the strategy is by politely ensuring them. This writing is aimed at describing the politeness strategy used by panders in persuading women to be the victim of women trafficking. The research is conducted in West Java (Bekasi, Cirebon, and Indramayu). The data are any utterances of the panders in persuading the women to be the victim of women trafficking. Observational method with note-taking, recording, and interviewing is used to collect data. The analysis is done by pragmatic and referential identity method related to the concept of politeness proposed Brown
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