This research focuses on the analysis of transitivity, social wrong and solving problem in Emma Watson's speech for the HeForShe campaign by using Fairclough's theoretical framework of critical discourse analysis. Transitivity analysis is the fundamental tool to see how Emma Watson using language to show people ideology of the issue and also assert her thought in the speech which elaborated in the Fairclough's steps methodology to find the social wrong, obstacle in solving the social wrong, the position of social wrong and the strategies to pas the social wrong. The results show that there are some issues that needs to be dealt with to achieve gender equality. Women and men need to be united because the impact of the gender inequality is not only for women but men as well. Redefinition of feminism hopefully can make people disassociate feminism with manhating ideology. The use of the public figure as the speaker is one of the effective way to highlight gender inequality issue and that seems controversial as it gets a lot of attention through social media
Using verbal and other modes are inevitable when language is functioned as a device for meaning-making both in native and non-native English communication contexts. This study investigates what modes are used by non-native speakers when using English proximal deictic expressions "this/these/here" in presenting the technical process of making a brochure as a promotional tool of an Indonesian state Polytechnic profile. A multimodal discourse analysis was employed in this study. The research data were taken from video-recorded presentations of the students of a multimedia study program at an Indonesian polytechnic and annotated using ELAN software. The participants were chosen based on their score of an English readiness assessment provided by a professional third party. It was found that the speakers used the proximal deixis in together with various movements of body parts like fingers, head, palm, and postures. This study also reveals that the use of various modes in the technical process can function as a sign for locating what has been mentioned through verbal discourses, a clarification of the technicalities in the presentation materials, or compensation for certain vocabularies. The relevance of this study to technical English communication competence for students in vocational education context is also discussed.
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